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Sunday, March 16, 2008

Designer Sunglasses and Celebrity Influence

What is it about this breed of people that keeps us forever scrutinising their every waking moments (and sleeping ones to, sometimes!!)? Why the need to keep up to date with what they're eating or what they are wearing? Why do we care where they go when they leave their homes?

We care because we have an insatiable need. An insatiable need to know what they are eating because tomorrow that's what the neighbour will be eating, an insatiable need to know what they are wearing because tomorrow that person in work will be wearing the same thing. We have this insatiable need because the world of celebrities dictates modern trends and we do not want to be left behind when it comes to the new trendy food fad, outfit or those new designer sunglasses they seem to be wearing. And it seems that designer sunglasses are by far the hottest fashion accessory associated with celebrities. The bigger the celebrity, the larger the clamour to own a pair of these 'wonderful' objects; and let us not forget- the bigger the celebrity wearing a particular brand of designer sunglasses, the happier that particular sunglass manufacturer is!

Now, it’s obvious that sunglasses play an important part in our everyday lives and routines. Their main function is to protect our eyes from the glare of the sun, in doing so providing vital protection from harmful ultra violet rays which can cause serious damage to our eyes. On a much lower level, sunglasses minimise the effects of squinting which can cause the laughter-line effect seen around the eyes. There's no doubting that celebrities use sunglasses for these vital functions as well, but more often than not they choose their sunglasses as much for fashionable purposes as well as practical purposes. And don't the major brands know it! All major fashion designers who are worth their salt produce a range of designer sunglasses but these are normally out of the price range of Joe Soap. There is no denying that these sunglasses are exquisite pieces, elegantly crafted with the….celebrity in mind. These sunglass manufacturers fall over themselves to offer their wares to the top celebs on a complimentary basis, knowing full well that they will have a free, walking advertising board and the eyes of the world on them. And what people see is what people want and they will go looking for them in the shops.
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