"Go Forth": Levi's neu kontextualisiert

Es scheint so, als sei Levi's, die Jeansmarke, die so eng mit der amerikanischen Geschichte verwoben ist, in der Realität angekommen...

In December 2008, Levi's ditched its old ad agency and signed on with Wieden + Kennedy (the talented ad makers responsible for creating many of Nike's epic, stirring, one-minute anthems). The spots that W+K came up with—this new campaign is labeled "Go Forth"—have been running since the summer in movie theaters and, increasingly, on television. From the moment we see that "America" sign half-sunk in inky water, we know we're watching something new. The campaign inhabits a different universe from the one depicted in "Live Unbuttoned."
via slate.com

Grundlage der Neuen Kampagne sind Gedichte des US-amerikanischen Dichters Walt Whitman.

And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse allows Levi's to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman captured and that Levi's hopes to embody.
via slate.com

NEU





Unterlegt mit Walt Whitman's Pioneers! O Pioneers!

ALT



Mein verspäteter Beitrag zur TwoforFashion Jeans Blogparade.

Acne

Modell Hex Vein

Übrigens. Acne Jeans are made for me (Hex in 29/34 und ich brauch sie nicht mal anzuprobieren!).
Wer gerade in der Gegend Mannheim ist, sollte schnell zum Engelhorn (mehr oder weniger der einzige Ort in der Gegend an dem man anständige Klamotten bekommen kann und das meine ich ernst!) fahren und Stapelweise Acne Modelle einkaufen. 50 EUR das Stück. Na wenn das kein Geschenk an das Rhein-Neckar-Delta ist!?

Maternity Jeans To Fit Your Lifestyle

How To Choose Maternity Jeans To Fit Your Lifestyle Plus size women are finding maternity jeans to be a very good option during pregnancy. Pregnant women can easily wear them without worrying about their growing size and feel comfortable. You need not to part away with your regular plus size very soon. You can wear it till second trimester. Denim is known for its flexible material; how it gives either warmth in winter or fits cooler in the summer. It is reputed as a 'maternity fashion staple' type of jean that can be both casual and fit for dressier occasions. Denim also allows for a wide range of styles. If you were a fan of low-rise jeans, they offer them in maternity sizes as well. Rugged maternity jeans for around-the-house occasions or work pants and eve lunch with the girls are easy to find in darker shades to suit your taste. Unless you are aware of the terms used by manufacturers, buying a pair of maternity jeans can be confusing and overwhelming. They come in a wide variety of styles, shades and fits so it will be easier to find the best pair for your body if you understand what to look for.

Choosing the same size you wore before your pregnancy is the best approach. Denim jeans made for maternity are made to either fit under the growing abdomen or to fit around the entire waist. The jeans made to fit under the changing stomach contain a jersey panel consisting of a supporting elastic band that is wide and fits comfortably under your belly. Women in the first trimester of pregnancy are usually the best fit for this style. Jeans that are designed to fit around your entire growing waist consist of a full elastic waistband so that the jeans grow with you. While some women like this style of maternity jeans, others may not. The term Jersey Basque refers to a pair of jeans that have an expandable from panel made from a soft and stretchy material. This means that the jeans can expand as a pregnant woman grows. These jeans are able to endure an entire pregnancy, as they are flexible and change with your body. While the elastic contained in these jeans is not visible, it has a big effect on keeping the jeans comfortable. Side panels in jeans are a good choice for expecting mothers. They will fit you when you grow sideways as well as in front. These side panels are just like jersey panels and contain elastic so that they can expand with you as you grow. Many women, however, prefer the comfort of drawstring pants. These pants contain elastic in the back, but have a drawstring that can be tightened to fit the pants precisely to the woman. The drawstring can be a comfortable choice to last the entirety of the pregnancy as they can be loosened as the women grows.
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Jeans Fashion Marketing in Europe

The end of the Second World War was the time when denim blue jeans gained new status in Europe. Rugged yet relaxing they stood for freedom and a great future. Both men and women wore them. In Europe the surplus Levi’s jeans left behind by American armed forces were now available in limited supplies. They were extremely popular with teens. The 60’s saw the coming in of tight jeans. They were extremely popular as leisurewear. Teens began to have real fun with them. The 70’s saw the bell-bottoms hitting their peak. Creativity flourished as far as denim jeans go. Customized denim embroidery made an appearance, so too did stud and patched jeans, giving jeans an all new glamorous appeal.

Designer jeans were literally everywhere in Europe and were a symbol of the affluence and status of the society. Leading designer labels flooded the market in the 80’s. Acid wash debuted in 1986 in Europe and took the market by storm. The 90’s heralded the advent of a generation that was more concerned with old-fashioned values, environment and family life. Jeans has been reinvented from time to time and the new millennium is no different. You can see every major designer coming out with fabulous denim jeans wear. You can find them at catwalks, at chloe, at Versace and at literally every fashion festival. The latest trends like the beaded and the beat-up denim jeans are a rage among youth. So too are torn-knee blue jeans which can be found globally these days, why only Europe. The coming in of the internet also had its impact on denim jeans in Europe, as in the other part so of the world. You could instantly find and shop for the latest jeans from numerous online resources. This meant that the consumer had a greater choice and need not compromise on quality of the jeans. Freed of all creative restrictions the denim jean is assuming numerous disguises to be worn in and has literally broken every barrier of creativity. From being part of cushions to furniture-coverings to bed spreads, denim has made it presence felt, every where.
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Jeans Fashion Marketing Smart Shopping For Jeans

Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics particularly including corduroy. Originally intended for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache, and Wrangler. Today jeans are a very popular form of casual dress around the world and come in many styles and colors, with the "blue jeans" particularly identified with the American culture, especially the American Old West. The earliest known precursor to jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Bombay. Sailors cut it to suit them.[1]

Dsquared Jeans - Diesel Jeans - Gap Jeans Jeans fabric was made in Chieri, a town near Turin (Italy), already in 1600s. It was sold through the harbour of Genoa, that was the capital of an independent republic, and a naval power. The first were made for the Genoese Navy because it required all-purpose pants for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. According to many people the jeans name comes from blue de Genes, i.e. blue of Genoa. The raw material was coming from the city of Nîmes (France) de Nîmes i.e. denim.

Voi Jeans - Pepe Jeans - True Religion Jeans In the 1850s Levi Strauss, a German dry goods merchant living in San Francisco, was selling blue jeans under the "Levi's" name to the mining communities of California. One of Strauss's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Davis's customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, on May 20, 1873, the two men received patent _139,921, a patent for an "Improvement in Fastening Pocket-Openings," from the United States Patent and Trademark Office.

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